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Chapter 12: Economics, Global, and Other Issues in Electronic Commerce pptx
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© Prentice Hall, 2000 1
Chapter 12
Economics, Global, and
Other Issues in
Electronic Commerce
© Prentice Hall, 2000 2
Learning Objectives
❚ Identify the major impacts of Web-based economics
❚ Describe the major components of Web-based
economics
❚ Analyze the impact of online markets on competition
❚ Describe the impacts and industry structure on
intermediation
❚ Describe the role and impact of virtual communities
❚ Evaluate the issues involved in global electronic
commerce
❚ Analyze the impact of EC on small businesses
❚ Understand the research opportunities in EC
❚ Describe the factors that will determine the future of
EC
© Prentice Hall, 2000 3
Marketplace Vs. Marketspace
❚ Markets have three main functions
❙ Matching buyers and sellers
❙ Facilitating the exchange of information, goods,
services and payments
❙ Providing an institutional infrastructure
❚ Electronic Marketplaces = Marketspaces
❙ Increase effectiveness
❙ Lower distribution costs
❙ ‘Friction-free’ markets