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Change Management
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Manage the Change
or It Will Manage You
Change
Management
Change
Management
The Management Handbooks for Results Series
Change Management: Manage the Change or It Will Manage You
Frank Voehl and H. James Harrington (2016)
The Lean Management Systems Handbook
Rich Charron, H. James Harrington, Frank Voehl, and Hal Wiggin (2014)
The Lean Six Sigma Black Belt Handbook: Tools and Methods for
Process Acceleration
Frank Voehl, H. James Harrington, Chuck Mignosa, and Rich Charron (2013)
The Organizational Master Plan Handbook: A Catalyst for Performance
Planning and Results
H. James Harrington and Frank Voehl (2012)
The Organizational Alignment Handbook: A Catalyst for Performance
Acceleration
H. James Harrington and Frank Voehl (2011)
CRC Press is an imprint of the
Taylor & Francis Group, an informa business
Boca Raton London New York
A P R O D U CT I V I T Y PR E SS BOOK
Manage the Change
or It Will Manage You
Change
Management
Change
Management
Frank Voehl • H. James Harrington
CRC Press
Taylor & Francis Group
6000 Broken Sound Parkway NW, Suite 300
Boca Raton, FL 33487-2742
© 2016 by Taylor & Francis Group, LLC
CRC Press is an imprint of Taylor & Francis Group, an Informa business
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Version Date: 20151106
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To all the change agents, and to my life-long partner Dr. Jim, who
never met a conflict that he couldn’t resolve, who is a world-master
at asking the right questions. And to my wife Micki, who always tries
to understand why the other person sees the situation differently.
Thank you for helping me to think about thinking,
and to change the way I see change.
Frank Voehl
It seems like you have many, many friends until you need them to do
something for you or when you’re taking a position that is not a popular
one. I feel I am fortunate to have a number of friends who have always
been there through my ups and downs and when I need their help. In
particular, I’d like to recognize Chuck Mignosa and Frank Voehl for
always being there to cheer me up when I’m down, to lift me up when
I’ve fallen, and who have never done anything that would harm me in
any way, even when I’m wrong. True, steadfast friends are hard to find
and I’m lucky to have found a few of them as I struggled through life.
H. James Harrington
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vii
Contents
Prologue ..............................................................................................xvii
Acknowledgments ............................................................................ xxiii
About the Authors.............................................................................. xxv
Section I Remembering
Chapter 1 Introduction to Change Management .............................. 3
Introduction ..................................................................................4
Technical and People Sides of Change Management ..............7
Blending in the Right Amount of Management ......................8
Different Views of Change Management ..................................9
Summary .....................................................................................10
Chapter 2 The Philosophy and Evolution of Change
Management..................................................................... 13
Introduction ................................................................................13
Risks in Systems Implementation ............................................14
Change Management Activities and Goals.............................15
Change Management Processes and Tools.............................18
Why Use Change Management? ..............................................19
Problems Identified by Change Management Study
Research...................................................................................... 20
Change Management Iterative Development .........................23
Basic Change Management Objectives....................................24
Objective 1: Collaborate........................................................25
The Role of the Change Management
Resource Team..................................................................26
Objective 2: Never Compromise Quality ...........................26
Objective 3: Focus on the Business Case ............................27
Objective 4: Deliver on Time................................................27
viii • Contents
Objective 5: Build Incrementally and Iteratively on
Firm Foundations................................................................. 28
Objective 6: Communicate Continuously and Clearly.....29
Objective 7: Demonstrate Control (Final Component
of Sustain) .............................................................................. 30
Summary .................................................................................... 30
Chapter 3 Making the Case for Change Readiness......................... 33
Introduction ................................................................................33
Understanding the Readiness for a Change Life Cycle .........36
Summary .................................................................................... 40
Section II Understanding
Chapter 4 Dirty Dozen Most Popular Models................................. 45
Overview......................................................................................45
Evolution of Change Management.......................................... 46
Some Specifics from the Research............................................49
More Specifics from the Research............................................52
Brief Description of the 12 Models ..........................................53
Best Practices Highlights...........................................................75
Changes in Approach Lead to SUSTAIN................................77
Summary .....................................................................................81
Chapter 5 Sustainable Change Life Cycle ........................................ 83
Introduction ................................................................................83
Key Roles in the Change Process.........................................85
SUSTAIN Model Defined......................................................... 86
7-Cycle SUSTAIN Model...........................................................87
SUSTAIN Model in Detail ....................................................... 88
Use an Enrollment/Engagement Plan Approach...................89
Shift Paradigms Where Needed ...............................................91
Talk and Communicate the Rewards, Challenges,
and Consequences......................................................................94
Contents • ix
Assimilate Risk Mitigation Using Project Planning,
Measurement, and Reporting ...................................................95
Invest to Plan for Optimum Sustained Results......................97
Negotiate the Results with a Prototyping Change
Management Approach .............................................................97
Diagnosis and Change Agents................................................. 99
Three Common Elements of Change.....................................101
Life Cycle Details: Preproject Activities...........................102
Life Cycle Details: Feasibility Cycle Activities.................103
Life Cycle Details: Foundations Cycle Activities.............103
Life Cycle Overview: Exploration Cycle Activities.........104
Life Cycle Overview: Engineering Cycle Activities ........105
Life Cycle Overview: Deployment Cycle Activities ........106
Life Cycle Overview: Post-Initiative Activities................107
Change Management Deployment Planning Checklist......107
Summary ...................................................................................108
Chapter 6 Facilitated OCM Workshops..........................................111
Introduction ..............................................................................112
Facilitated Workshops Background.......................................114
Getting the Process Started.....................................................115
Create a Change Baseline....................................................115
Define Change Strategies....................................................115
Change the Measurements.................................................116
Communicate Change Details...........................................116
Communicate Successful Changes....................................117
Measure Change Progress ..................................................117
Ensure Change Lasts...........................................................117
Benefits of Facilitated Workshops..........................................118
Neurological Roots of Resistance to Change....................... 120
Managing the Workshop.........................................................121
Roles and Responsibilities...................................................... 123
Workshop Owner................................................................ 124
Workshop Facilitator.......................................................... 124
The Participants’ Role..........................................................125
Observers ..............................................................................125
x • Contents
Co-Facilitators..................................................................... 126
Workshop Scribes............................................................... 126
Facilitated Workshop Life Cycle Activities...........................127
Plan the Workshop (Workshop Definition).....................127
Prepare for the Workshop ..................................................127
Facilitate the Workshop—Run the Workshop.................127
Facilitate the Workshop—Review the Workshop .......... 128
Document the Workshop .................................................. 128
Follow-Up..............................................................................129
Success Factors for Facilitated Workshops ...........................129
Summary ...................................................................................130
Chapter 7 Culture Change Management (CCM)........................... 131
Introduction ..............................................................................131
Change Management and Organization Design Projects.......133
Organization Development and the Lifestyle Evolution.....137
The Cultural Web and Change at IBM..................................140
The IBM Culture 80 Years Ago..........................................142
Culture Change Management as the Floodgate ..............144
Why Focus on CCM?...............................................................147
Psychodynamic Approach to Change....................................148
CCM Model...............................................................................149
CCM Element One: Conditions
for Transformational Change.............................................151
CCM Element Two: Mobilize a Commitment
to Change ..............................................................................152
CCM Element Three: Develop a Shared Vision
of How to Organize and Manage for Competitiveness,
and a Plan for Creating a Resilient Organization ...........153
CCM Element Four: Implement a Process
for Fostering Consensus on the Desired Future State
and the Competence and Cohesion to Move It Along....155
CCM Element Five: Spread and Institutionalize
Revitalization through Formal Policies, Systems,
and Structures......................................................................156
CCM Element Six: Monitor and Adjust Strategies
in Response to Problems.....................................................157
Summary ...................................................................................158
Contents • xi
Section III Applying
Chapter 8 Applying Methods for Deployment .............................. 161
Overview and Background......................................................161
CCM Capability Design Process............................................163
Structure and Governance for Deployment .........................164
Change Methodology...............................................................164
Culture Change Tools..............................................................165
Resources and Competency ....................................................165
Interviews and Research..........................................................166
Change Capability Blueprint...................................................170
Emergent Culture Change Accelerator Tools..................171
CCM 10 Critical Success Factors............................................175
CSF #1: Establish Measurable Culture Change
Business Goals......................................................................175
CSF #2: Align Business Culture and Operations ............176
CSF #3: Get Executive Support Up Front.........................177
CSF #4: Let Business Goals Drive Change
Management Functionality ................................................177
CSF #5: Minimize Customization by Leveraging
Out-of-Box Functionality ...................................................178
CSF #6: Use of Trained and Experienced Consultants...179
CSF #7: Actively Involve End Users in the Design Effort...180
CSF #8: Invest in Training to Empower End Users ........181
CSF #9: Use a Phased Rollout Schedule
with Incremental Delivery..................................................181
CSF #10: Measure, Monitor, and Accelerate ....................182
Creating a Culture of Assessment for Change
Management..............................................................................183
The Missing Link in Culture Change Management:
A Daily Management System..................................................187
Getting Organized with a Design Team To-Do Checklist.....189
Summary ...................................................................................192
Chapter 9 Initiatives’ Prioritization ............................................... 195
Overview....................................................................................195
MoSCoW Rules for CCM........................................................197
Must Have Category............................................................198
xii • Contents
Should Have Category.........................................................199
Could Have Category ..........................................................199
Won’t Have This Time.........................................................199
Using a Standard Body of Knowledge ...................................199
Agreeing How Priorities Will Work .................................201
The Business Sponsor’s Perspective........................................201
MoSCoW and the Business Case........................................... 202
Establishing Levels of Priority ............................................... 202
Checklist of Tips for Assigning Priorities............................ 204
Summary .................................................................................. 206
Chapter 10 The Iterative Development Approach........................... 207
Overview................................................................................... 208
Applying Iterative Development to the CCM Solution .....210
Managing the Iterative Development Process
When Software Is Involved in the Deployment ..............211
Evolutionary Development Strategy ......................................213
Summary ...................................................................................216
Section IV Analyzing and Evaluating
Chapter 11 Gathering, Analyzing, and Prioritizing
Requirements ................................................................. 219
What Are Requirements?........................................................219
Requirements for Motivating Change (Power) ....................221
Creating Vision (Legitimacy)..................................................221
Developing Functional Requirements That Build
on Political Support (Urgency).............................................. 223
Managing Transition Requirements
(Power and Legitimacy).......................................................... 225
Sustaining the Culture Change Momentum
(Power and Urgency)............................................................... 227
Action Learning and Other Requirements
Considerations (Legitimacy and Urgency).......................... 228
Gathering and Prioritizing Requirements........................... 230
Guidelines on Requirements Gathering................................232
Putting Together Requirements Definition
and Requirements Management........................................232
Contents • xiii
The Structure and Hierarchy of Requirements....................239
Life Cycle of a Requirement ................................................... 242
Prioritizing Requirements Using MoSCoW........................ 243
The Prioritized Requirements List (PRL)............................. 245
Summary .................................................................................. 245
Chapter 12 Using Estimates and Time Boxes.................................. 249
Overview................................................................................... 249
The Estimating Cycle .............................................................. 250
Project Variables and Contingency........................................251
Top Tips.................................................................................252
Estimating during the Life Cycle............................................252
Controlling a Time Box ..................................................... 256
Getting Started with a Time Box Kickoff............................. 258
Investigation Iteration..............................................................259
Refinement Iteration ................................................................259
Closeout .................................................................................... 260
Relationship with Other Methods..........................................261
The Team Charter and the Daily Huddle............................. 262
The Chinese Room .................................................................. 267
Planning and Scheduling Time Boxes...................................270
Summary ...................................................................................271
Section V Creating
Chapter 13 Modeling and Simulation .............................................. 275
Introduction to Modeling........................................................276
What Is a Simulation Model?..................................................276
Modeling and Prototyping......................................................278
What to Model or Prototype...................................................279
Modeling and Abstraction ..................................................... 280
Target Audience for the Model...............................................281
Viewpoints for Modeling........................................................ 282
Using the Culture Change Models........................................ 284
Using Systems Thinking Models........................................... 287
The Iceberg Model ................................................................... 288
Summary ...................................................................................291
xiv • Contents
Chapter 14 Measurement and Appraisal ......................................... 293
Introduction to CCM Measurement......................................293
Using the Outcomes’ Appraisal Purpose ............................. 294
Combine, Compare, and Interpret Measures...................... 297
Making the Collection of Measures Easy............................. 298
Examples of Culture Change Measures ............................... 299
Using Earned Value Analysis..................................................301
Quality Metrics........................................................................ 303
Employee Involvement Metrics............................................. 305
Cost Metrics ............................................................................. 306
Creating a Culture Change Web Index ................................ 308
Summary ...................................................................................310
Chapter 15 Risk Management Considerations ................................ 313
Introduction ..............................................................................313
The Culture Change Risk Log.................................................315
On Digital Literacy and CCM ................................................316
Using Crowdsourcing and Wikimedia for Culture
Change .......................................................................................317
Change Management Risks.....................................................318
Using the CCM Approach to Reduce Risk........................... 328
On Developing a Risk-Oriented Culture...............................329
The Team Spirit Environment ................................................332
Summary ...................................................................................335
Chapter 16 Deploying and Implementing CCM ............................. 337
Introduction ..............................................................................337
Installing and Implementing a CCM System.......................339
The Eight-Phase Implementation Plan ................................. 341
Phase I: Perform a Current State Assessment................. 341
Phase II: Develop Vision Statements................................ 342
Phase III: Prepare Performance Goals............................. 342
Phase IV: Define Desired Behavioral Patterns
for Each of the KBDs.......................................................... 343
Phase V: Develop a 3-Year Plan for Each of the KBDs..... 343
Phase VI: Combine the Individual 3-Year Plans
into One Masterplan .......................................................... 344