Careers in meeting and events management, hospitality marketing

CAREERS IN

MEETING AND

EVENTS

MANAGEMENT

HOSPITALITY MARKETING

Institute Research Number 378

ISBN 1-58511-378-6

CAREERS IN

MEETING AND EVENTS

MANAGEMENT

HOSPITALITY MARKETING

INCREASINGLY IMPORTANT BUSINESS FUNCTION

PLANNING EVERYTHING FROM SALES MEETINGS TO

MAJOR CONVENTIONS

EVERY TIME A LARGE INDUSTRY HOLDS A NATIONAL CONVENTION OR A COMPANY

calls its sales force together to discuss sales goals, someone must

coordinate the meeting, making the schedule run efficiently, the rooms

comfortable and effective, and the food satisfactory. Meeting and events

managers oversee these types of arrangements.

Think about some of the events you’ve attended or seen on television.

Major political conventions and debates require careful and specialized

planning, involving a large staff of planners and workers. Business trade

takes place at important meetings, conventions and events. For example,

the food and publishing industries hold conventions and trade shows to

display their new products and offer samples.

The reasons that companies and organizations hold meetings:

Education

Training

Information exchange

Decision making

Research

Sales

Strategic planning

Team building

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