Building the brand Nutrozinc - A zinc supplement syrup for kid

TRÖÔØNG ÑAÏI HOÏC MÔÛ TP. HCM

HO CHI MINH CITY OPEN UNIVERSITY

UNIVERSITEÙ LIBRE DE BRUXELLES

SOLVAY BRUSSELS SCHOOL

MBMM4

Nguyen Huu Diem Phuong

Building the brand nutrozinc - A zinc supplement syrup for kid

MASTER PROJECT

MASTER IN BUSINESS & MARKETING MANAGEMENT

Tutor’s name: Dr. Bui Thanh Trang

Ho Chi Minh City

(2010)

i

DECLARATION

I declare that this study does not incorporate without acknowledgment any material

previously submitted for a degree or diploma in any university; and that to the best of

knowledge it does not contain any materials previously published or written by another

person except where due reference is made in the text.

…………………………………………….

Signature of the Student

December 15th, 2010

Nguyen Huu Diem Phuong

Master of Business and Marketing Management

ii

ACKNOWNLEDGEMENT

This project would not be possible without the advice, assistance, cooperation and

encouragement from a number of people. I would like to acknowledge their help and

support. The most important individual has been my tutor, Dr. Bui Thanh Trang, who gave

guidance and valuable advices during the last four months. Thanks to Dr Trang, this project

has been made possible.

Moreover, I would like to express my appreciation to Mr. Tran Manh Hao, my mentor in

I.A.M. Vietnam, who have supported me during the development of this project. I also

would like to thanks Solvay Business School Vietnam and Ho Chi Minh City Open

University and all proffessors who have lectured and shared valuable practical experiences

during the MBMM program.

Last, but not least, I wish to thank my family members for their love, assistance,

encouragement and patience.

iii

TUTOR’S COMMENTS

I am writing to confirm that the project entitled:

BUILDING THE BRAND NUTROZINC – A ZINC SUPPLEMENT SYRUP FOR KID

A product belongs to Supplement Category, Pharmaceutical

Prepared by

Ms. NGUYEN HUU DIEM PHUONG

has satisfied the requirement for a Master’s project in Business and Marketing

Management.

I, therefore, recommend that the project be presented.

Bui Thanh Trang