Brand marketing campaign

TRƯỜNG ĐẠI HỌC MỞ TP. HCM UNIVERSITÉ LIBRE DE BRUXELLES

HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOL

MMCOM9

NGUYEN BA NHAT TAN

TRUONG TUYET HONG

BRAND MARKETING CAMPAIGN:

AN EVALUATION OF LIPICE SHEER COLOR

BRAND IN 2015

MASTER PROJECT

MASTER IN BUSINESS & MARKETING MANAGEMENT

Ho Chi Minh City

(2016)

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COMMITMENT

This project was created based on the interesting of ourselves before, during and after

finishing the Master in Marketing and Communication Management Course.

We truly love marketing and communication, therefore we spend enough time in finding

information, market survey and some information provided by RHOTO-MENTHOLATUM

VIETNAM Co., Ltd to complete this project.

Some information from the product is non-disclose due to the strict requirement from the

manufacturer, however we commit that with the information provided will be sufficient to

the thesis for this project.

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ACKNOWLEDGEMENTS

Firstly, We would like to send my great thanks to all professors of Solvay Brussels

School and the Ho Chi Minh City Open University for the useful marketing knowledge

in the Master In Marketing & Communication Management course year 2014 – 2016.

Secondly, we would like to send many thanks to my tutor – Professor Nguyen Quang

Trung and Mr. Ho Cong Hoai Phuong, who have show us a lot experience in guidance,

advices and comments on how to build up an effective brand analysis framework.

We also want to say thanks to ROHTO-MENTHOLATUM VIET NAM team members

who have supported us in providing market information, segment and even share the

time in working during our studying.

We also want to show our gratitude to our family who have always trust, support and

also be a source of stimulation during our course.

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TUTORS COMMENT

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TUTORS COMMENT