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magine that you are about to do something when someone runs up to you and says, “You can’t do that!”

“Why not?” you ask.

“Because! You just can’t, that’s all.”

Now, “Because!” is not likely to convince you that you shouldn’t do what you were about to do, is it?

Why not? Well, “Because!” does not provide you with a reason for not doing what you wanted to do. It is not, there￾fore, a very convincing argument.

LESSON

Emotional

Versus Logical

Appeals

LESSON SUMMARY

Writers often appeal to your emotions to try to persuade you of some￾thing. But unless they also provide logical evidence to back up their

claims, you have no reason to accept their argument as valid. This les￾son helps you see how to distinguish between appeals to your emo￾tions and appeals to your sense of reason.

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