Assessment 1 identifying theories and underlying principles of global marketspace 1

Introduction

According to Valley (2017), “Nothing stay constant forever”. This statement states about

the modern internet enterprises is the long term plan in the future. Web 2.0 are website and

applications that provide content for end users (Rouse 2019). It has become a platform for

business revolution in the Computer industry. There are few benefits of using Web 2.0

technologies such as help companies reach their common business goal, increase productivity ,

knowing company’ s competitors. By gather all of these information and distribute information

much more quickly, which allow people using knowledge and collect knowledge to make

innovation go well in the competition.

Global Marketplace define as the E-commerce based on the interaction between buyers

and sellers in a virtual environment without face to face to make any cash payment. There are

many platform for global marketspace such as Amazon, Lazada and Taobao. This platform selling

products more cheaper compare to the real market. Besides, market space are able to expand

wider to Overseas, which increase the rate of employment at the same time.

This assessment would cover the background and information of 5 global firms. Also, 10

theories of global marketspace would apply to 5 global web 2.0 based businesses such as Uber,

Amazon, Netflix, Airbnb, and Tesla. To achieve successful in global marketspace, usable

strategies are needed as the assessment would cover the strategies that could apply in Web 2.0

based business.