3 basics of facebook analytics

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3 Basics of Facebook Analytics

You've got a few months' worth of Facebook activity under your belt. Now's the time to dig into

the data and see what's working.

Courtesy InsideFacebook

You've spent a significant amount of time setting up your business's

Facebook presence and are feeling pretty good about it.You're finding

content to share on a regular basis, and steadily growing your "like"

base beyond just friends and family.

But this isn't the time to start slacking off. In fact, it's now--when you're

gaining some momentum--that you need to take your Facebook

efforts to the next level.

Now that you've got a few months' worth of activity, you should begin

to look at what kind of content is resonating with your audience and what's not, so you can

become more targeted and efficient with your efforts. This knowledge also is important if you're

thinking about doing some paid Facebook advertising.

1. Analyze Your Content

If you don't already know, Facebook Insights is the platform's free built-in analytics package, and

it's available to Facebook page administrators. Facebook Insights will be your new best friend.

Facebook Insights collects a lot of data about your page, from visits and reach to engagement