10 Point Checklist for Content Marketing

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10 Point Checklist for Content Marketing

Content marketing is the new buzz that marketers and businesses are flocking to address the

dramatic changes that have taken place in how to promote a product or service on the Internet.

The idea is simple: Consistently create, publish and broadcast content that your prospects will find

engaging and valuable (That’s easy, right?)

With so much noise about this transformation underway and how to address it, I share these

insights from the 2011 Content Marketing Conference which Irecently attended in Berkeley.

1. Avoid you, you, you!

When it comes to your content, forget the chest pounding and hard sell. If you think people are

interested in you or your needs, it’s time to revisit your thinking. Today, more than ever, it’s about

WIIFM (What’s in it for me!).So you better frame your content around the benefits and the value

that you’re going to deliver to your prospect or customer.

2. Be clear on where you’re going

As Joe Pulizzi of Junta42reminds us, successful Content Marketing falls into 2 basic categories.A.

Content that is relevant, informative and educational B. Content that shows prospects a good

time through entertainment So, if you want to be noticed, shared, remembered or acted upon,

decide how to approach content creation with these two categories in mind. It will help keep you